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Create Your Winning Difference · Page 1

Are You In It to Win It?

Because in the end, that’s all that really matters.

A winning runner carries a trophy while two exhausted competitors trail behind.
Listen to this pageNarrated by Curt Skene

Your In2Win! attitude means you are prepared to do extra and willing to take more risks because you know “smart” risks reap great rewards! It means you are focused on the future and never dwell on the past. It means taking chances and letting your personality shine so employers get excited by the real you.

It’s about going into interviews with confidence and delivering responses with insight, energy and enthusiasm. It means you are prepared to step out of your comfort zone, cold-call diligently, actively network and create marketing material that drives home your unique “got to have you” brand.

When you are In2Win! you go way above the norm so that there is no doubt in anyone’s mind that you are the chosen one. You know lots about the companies you are speaking to and you have an intelligent opinion about your industry. You speak proudly about your results and explain the thought process behind your actions.

You experiment with new ways to present yourself and constantly learn from your successes and your failures. You are comfortable being uncomfortable because you know it’s your commitment to stretch yourself that will help to move you forward. You embrace technology, especially social media, and use it to your marketing advantage. You speak strategy with ease and treat every opportunity as if you are working in the position already. In the end you know it’s never about meeting expectations—it’s about blowing them away!

What This Means

A job search is competitive. Meeting expectations is not enough; prepare and present yourself strongly enough to become the clear first choice.

From Curt

Why I Wrote This Page

Because job search is more competitive than most people realize, and it’s easy to forget that. Most candidates are good: solid resumes, decent interviews. That means “good” isn’t enough anymore.

This page is about the attitude of wanting it more, being willing to do whatever it takes to stand out and win, not just meet expectations. That’s why it opens the whole book. Before we get into resumes or interview tactics, I want you to have the right mindset first.

The professional who does more, does it better and faster, and with more pizazz is often the “lucky” one when it comes to getting their preferred opportunities. Luck usually isn’t luck at all, it’s the natural result of consistently doing more than everyone else in the room.

Action Steps

  • Find out what’s normal for your search, then deliberately set your goal above it. If most candidates are targeting three interviews a week, your goal is five. If the average network is two hundred people, your goal is four hundred.
  • Be prepared to outwork and out-hustle others, and to do things that feel uncomfortable, because that’s usually where the advantage is hiding.
  • Don’t take holidays off from your search. Returning a call or a message when the employer doesn’t expect it, on a weekend, in the evening, over a holiday, is one of the most memorable things you can do.
What has changed since print

In2Win! Afterthought

The In2Win! Attitude

There is a significant difference between wanting a job and being In2Win!.

Almost every candidate says they want the opportunity. They arrive on time, answer the questions, describe their experience, and hope they have done enough to be selected.

An In2Win! professional shows up differently.

Being In2Win! does not mean believing you are entitled to win. It means deciding that you are prepared to do what is necessary to give yourself the best possible chance of winning.

You cannot control who else applies. You cannot control the employer’s preferences, internal candidates, budget changes, or final decision. You can control how hard you work, how well you prepare, how courageously you show up, and how effectively you demonstrate your value.

The question is not simply: How badly do you want the job? The more important question is: What are you prepared to do that proves, to yourself and everyone else, that you are genuinely here to win?

1. I will outwork and outprepare my competition

Many experienced professionals believe their accomplishments should speak for themselves. Unfortunately, accomplishments cannot speak. You must understand them, translate them, and connect them to what the employer needs.

An In2Win! professional does more than visit the company website and read the job description. You investigate:

  • What the organization is trying to accomplish
  • What is changing in its industry
  • Where it may be experiencing pressure
  • What challenges the new hire will likely inherit
  • What success in the position could look like
  • Who will be affected by the person in this role
  • What may be keeping the hiring manager awake at night

You prepare examples that demonstrate how you have handled similar situations. You anticipate difficult questions. You practise explaining your value clearly and concisely.

You do not prepare until you can answer the expected questions. You prepare until you are ready to contribute to an unexpected conversation.

You cannot guarantee that you will be the most qualified candidate. But you can make it very difficult for anyone to be better prepared.

2. I will refuse to be passive

A passive candidate submits applications, waits for responses, answers the questions they are asked, and leaves the decision entirely in someone else’s hands.

An In2Win! professional takes appropriate control of the process.

You build relationships before opportunities are advertised. You contact people who understand the organization or industry. You ask for conversations, information, and introductions. You follow up professionally. You look for ways to create opportunities instead of waiting for opportunities to find you.

During the interview, you do not merely wait for the next question. You ask thoughtful questions, identify what matters, and help move the conversation toward the problems the organization needs solved.

This does not mean dominating the interview or ignoring the employer’s process. It means accepting responsibility for making your value understood.

If you leave the room thinking, “I hope they figured out what I could do for them,” you were too passive.

It is your responsibility to help them see it.

3. I will have the courage to stand out

Most candidates are trying not to lose.

They avoid taking risks, giving a strong opinion, asking a challenging question, or doing anything unexpected. Their goal is to make no mistakes. Unfortunately, that often makes them competent, professional, and forgettable.

An In2Win! professional is willing to take intelligent risks.

You might bring a useful tool, challenge an assumption respectfully, introduce an original idea, or suggest working through a real business problem.

When you are asked to explain something complicated, you might say: “Would it be helpful if I used the whiteboard to show you how I’m thinking about this?”

Then stand up and watch the dynamics in the room change.

You are no longer a candidate sitting across the table waiting to be judged. You are leading a business conversation.

The interviewers begin watching, listening, asking questions, and contributing. For a few minutes, they experience you as a colleague or leader.

The whiteboard reveals how you organize information, explain complexity, involve others, respond to challenges, and think without a script.

Do not use it to perform. Use it to engage the room. Invite questions. Ask for their perspective. Adjust your thinking when they provide new information.

Standing out does not mean being theatrical. It means having the courage to let people experience something they would not experience from an ordinary candidate.

4. I will make their problems more important than my anxiety

Losing a job can be frightening. You may be worried about money, your family, your confidence, or how long the search will take.

Those feelings are real, but they cannot lead the interview.

When anxiety takes control, you focus on yourself:

  • Am I giving the right answer?
  • Do they like me?
  • Did I say too much?
  • Am I qualified enough?
  • Will they hire me?

An In2Win! professional deliberately redirects that attention toward the employer:

  • What are they trying to accomplish?
  • What is preventing them from achieving it?
  • Why is this position important now?
  • What would happen if they hired the wrong person?
  • What would the right person need to accomplish?
  • How could my experience help?

Your need for a job may be urgent, but it is not the employer’s reason for hiring you.

They hire because they have problems to solve, opportunities to capture, changes to lead, risks to manage, or results to produce.

The more genuinely interested you become in their world, the less you behave like an anxious candidate and the more you begin to sound like a valuable business professional.

5. I will show, not merely tell

Candidates make many claims:

  • “I’m strategic.”
  • “I’m an effective leader.”
  • “I’m highly organized.”
  • “I’m a strong communicator.”
  • “I’m good at solving problems.”

The problem is that almost everyone makes similar claims.

An In2Win! professional brings evidence.

Depending on the role, you could bring:

  • A planning framework
  • A sample dashboard or scorecard
  • A stakeholder map
  • A decision-making model
  • A project-launch checklist
  • A communication plan
  • A meeting structure
  • A first-30-days decision map
  • A sanitized example of previous work

You can also turn part of the interview into a brief working session:

“I can give you an example from my previous experience. If you are comfortable, we could also apply that approach to a situation you are currently facing.”

You are not giving away a complete solution or pretending you know their organization better than they do. You are demonstrating how you ask questions, process information, identify risks, develop options, and involve other people.

Do not tell them what it would be like to work with you.

Let them experience it.

6. I will leave no doubt that I want this

Saying, “I’m very interested in the position,” is not enough. Every serious candidate says it.

Your level of interest should be visible in everything you do:

  • The depth of your preparation
  • The quality of your questions
  • Your understanding of their challenges
  • The relevance of the tools you bring
  • Your energy and presence
  • Your willingness to take intelligent risks
  • The clarity with which you connect your experience to their needs
  • The professionalism of your follow-up

Before the interview ends, be willing to say directly:

“Based on everything I have learned today, I am even more interested in this opportunity. I believe I can make a meaningful contribution, and I would genuinely like to be part of what you are building.”

Then ask what concerns or unanswered questions remain.

An In2Win! professional does not assume the employer knows how interested they are. You communicate it clearly, confidently, and credibly.

The In2Win! Difference

Being In2Win! is not about arrogance. It is not about pretending you are the best candidate or believing you deserve the position.

It is about making a commitment: I will not be casual about something I say is important to me.

  • I will outwork and outprepare my competition.
  • I will refuse to be passive.
  • I will have the courage to stand out.
  • I will make their problems more important than my anxiety.
  • I will show rather than merely tell.
  • I will leave no doubt that I want this.

You may not win every opportunity. That is impossible.

But regardless of the outcome, you will know that you showed up fully prepared, demonstrated your value, and gave the employer the opportunity to see you at your best.

That is what it means to be In2Win!.

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